Archive for January, 2009

Ecommerce Hosting For Your Online Business

Friday, January 30th, 2009

When you plan to start an online business, you will need to find a reliable web host that meets your requirements. Searching for a reliable and cheap web host is not an easy task. But if you know what you are looking for, it makes your task simpler.

You can trust a cheap web host only if it meets your business requirements. The process of verification comprises of some common issues and some other issues specific to your business.

A major concern is the quality of support provided by the host. You could e-mail a cheap webhosting company a few times to get an estimate of the response time they provide.

You should also try to analyze the quality of the answers provided by them. Are the answers really in-depth or do they just cover the basic things? Make enquiries about the various methods of support. Most webhosting companies offer online support personnel, message boards and help desks.

A webhosting company that provides the correct balance of substance and promptness would be an ideal solution for you.

Some key points to consider before choosing your web host:

1. Storage Space

It is an important parameter to begin your search for a reliable web host. You require at least 100 MB space for even a simple site. Most good web hosts offer a minimum of 1 GB space to their customers.

2. Bandwidth

It is another important part of the verification process. Most good web hosts offer 25 to 50 GB Bandwidth.

3. Support System

As discussed in the beginning of the article, it is the most important point to check.

4. Secure Servers

A secure server is an essential requirement if you are selling products/services online. Try to look for web hosting companies providing SSL encryption since this will guarantee security for all money transactions conducted on your site.

5. Private CGI-BIN

It is a good scheme to have a private CGI-BIN directory for the safety of your files. This is where you store your binary scripts and interactive programs including shopping carts and payment processing.

6. Web Log

This would help you a lot to keep track of various statistics for your business. These statistics aid you to develop new strategies to retain your present customers and attract new customers.

7. Operating System and Program Language Capabilities

All reputed web hosting companies allow front page on either a UNIX or Windows based system. Many web hosts provide both Windows and UNIX based hosting but the rates may differ.

8. Credibility

The web host should be reputed amongst its customer base.

9. Physical Location

Last, but not the least, the physical location of the servers is also an important consideration. Is the location prone to natural calamities or political insecurity?

A very practical and useful method to find a good web host is to discuss with people you know (vendors/business associates/friends) that have web sites. Enquire about their experiences with their current and past webhosting services.

Most of the cheap webhosting companies assure you of free technical support. However, a major concern with many of these companies is that you learn about their incapability when it is too late. The fact is that they simply fail to deliver their promises. Their cheap rates do not allow for the proper staffing needed to deliver the required customer support.

With a high quality and reputed webhosting company, you will pay a little more but the truth is, in business, you get what you pay for. So, if you are really serious about your business and also your time, consider web hosts starting at the top.

Copyright © Active-Venture.com’s (www.active-venture.com) ecommerce webhosting service. This article may be reprinted freely online or in print, provided an active link is made to our website at www.active-venture.com

Envision L37W698 37 Samsung Lcd Television Owners Manual | LA52M81B | LN32A550 | LN52A530

Thursday, January 29th, 2009

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The funny thing about these TVs is that their prices drop significantly every month and that if you just wait a little longer the price you’ll pay for a new TV is probably not going to be too far off from the price that you are going to pay for a used one. It has a higher colour resolution and clearer picture image than LCD TV, so see more on Envision L37W698 37 Samsung Lcd Television Owners Manual. LCD TVs can cost anywhere from $50 for a hand held model to $15000 for a 65″ widescreen TV. The problem of screen burns is more prominent in case of Plasma TVs thus making it a bad choice for playing video games. See more about Samsung LA52M81B. Many retailers are offering free and exciting gifts to its prospective customers in order to survive and maintain their distinctive position in the world market.

The use of filters and a white backlight can reduce the quality of a true red green and blue output. Read on more about Envision L37W698 37 Samsung Lcd Television Owners Manual, or explore more about Samsung LA52M81B. The former displays refresh and handle rapid movements in video like CRT TVs.

If you are into watching televisions and you consider it as your favorite pass time then you might be looking forward to purchase the LCD (Liquid crystal display) TV which has the ability to display larger pictures. Lower energy consumption: The energy consumed by LCD monitor is very less and since the electro-magnetic radiations emitted are also less it is also less hazardous to health, so get more info on Envision L37W698 37 Samsung Lcd Television Owners Manual. Unlike the plasma LCD is not yet available in larger sizes. See more details on Envision L37W698 37 Samsung Lcd Television Owners Manual below. Plasma TVs have a better response time than LCD TVs which means that they do a better job with fast motion images such as sports and video games. Plasma TVs have a better response time than LCD TVs which means that they do a better job with fast motion images such as sports and video games. See more about Samsung LA52M81B below!

But it’s a tough decision because LCD TVs have dropped in price quickly and the outstanding issues with LCD TV have been greatly improved so that the two are very close. The clarity of the image is another major advantage that a flat LCD TV offers. Hope you got all details on Envision L37W698 37 Samsung Lcd Television Owners Manual.

Rakeback Offers: All You Should Know about them

Tuesday, January 27th, 2009

Many a player has asked “Why should I benefit from a poker rakeback? I play online if there is an incentive.” What happens if you decide to take poker up as a career? There are too many poker players in the poker community who kick themselves for not taking poker rakeback but now they have opted in for all the major web based websites. Don’t become one of them.

Rakeback

Anyone who plays up to a couple of dollars and just bets if you are using bonuses, you are receiving normally around one hundred percent rakeback considering the bonus on your wager. A certain leading gambling room lately shut down players who employed their site merely for this variety of betting. Nobody knows for sure whether this might maybe start a new trend. If it come about then straightaway a Full Tilt Poker rakeback is going to be critical. One day you may find your greatest game and then become extremely rich, even if it has not happened by now. I was hurt in an on the job accident then online poker came along when I was off work, I have never had any regrets. That was a couple of years back and believe me I haven’t had to work in those two years because of internet gambling and rakeback. It is always good plan to look ahead. Believe it as an investment in the future, even if you do not imagine Full Tilt Poker rake back is desirable for you at the moment it certainly could become a good strategy tomorrow, there’s zero to lose. Should you be considering checking out a different poker rooms signing up for rakeback is critical.

The gamblers’ help organization Rakeback Professionals is pleased to offer so many respectable partners in the same place. Signing up is as uncomplicated as going to a The Rakeback Professionals site partner site or as simple as e-mailing. The partner has the ability to get anybody started on the spot. You will be set up to play right then. If you sign up with an affiliate through Rakeback Professionals you will be able to be confident as each affiliate has been screened and also agrees to allow Rakeback Professionals to arbitrate any complaints that may surface. Even So since we always investigate every last one of our associates, we have had almost no issues and we will always move at once to look into any complaint to protect all our gamblers.

Beach Party Games with the Surf and Sand for Summer Fun

Monday, January 26th, 2009

When you are looking to put together some beach party games remember to make use of the natural elements on the beach for all of your fun. The Sun, Sand and Surf will help make any party great fun.

The simplest beach party game may be building a sandcastle contest. This can be geared towards kids or adults. Just remember to have everyone bring whatever they will need to make their own sand castle, buckets, shovels and accessories. Afterwards if the surf hasn’t washed the sandcastles away you can hold a judging of the castles and award a small prize to the team that built the best one.

Water football can be both fun and help guests to use up any extra energy they may have. Just make sure that you have a ball that will float in the water and a way to clearly define the goals. Also its probably a good idea to make this touch football since its in the water. You certainly don’t want a lot of pile-ups in the ocean. This can also be played on the sand or in the surf where the waves are just enough to slow down players.

A beach scavenger hunt can be lots of fun. Before the party make up lists of unusual items to find at the beach, such as a pair of socks or candles. Do put some easier to find items on the list, like shells and sunscreen. During the party have players get into teams and give them an hour to find as much stuff from the list as they can. At the end of the hour those with the most items are the winners.

At the end of the day you can tally up which teams or people won the most games and activities and hand out beach medals in the form of seashell necklaces.

Mrs. Party… Gail Leino is the internet’s leading authority on selecting the best possible party supplies, using proper etiquette and manners while also teaching organizational skills and fun facts. Free Party Games to help complete your event.

Gail Leino - EzineArticles Expert Author

Ten Reasons To Purchase Travel Insurance

Monday, January 26th, 2009

What would you do if you and your family planed a wonderful Cruise Vacation and your connecting flight was delayed and the ship sailed without you?

There are hundreds of particulars that could cause you to cancel your vacation, miss your connecting flight, return home early or make you seek emergency medical treatment while traveling.

Here is a list of 10 common examples of what could go wrong and why you should invest in Travel Insurance and Emergency Travel Services.

1) You arrive at your destination and your luggage is missing. Who will help you find it if it is lost? If your luggage goes on a separate vacation, who will pay for your essentials until your luggage joins you? If it was stolen who will pay to replace it?

2) Your airline, cruise line or tour operator goes out of business and you already paid for your tickets. Most tickets are non-refundable. Who will help you with the refunds and get you to your destination?

3) You and your families flight is delayed and you must catch a connecting flight. Now what do you do?

4) Your bag was lost with all your medicine inside. You need to find the bag as quickly as possible or have your emergency prescription filled. Who is going to help you in a strange city/country?

5) You are travelling abroad and your passport and wallet are stolen. How do you replace your passport and where can you get emergency cash?

6) A few weeks before you leave a natural/terrorist incident occurs where you were scheduled to visit. Who will pay if you cancel your trip?

7) If a family member becomes ill and you must cancel your vacation, how do you get your non-refundable deposits back?

8) While you are on vacation you are forced to evacuate due to impending weather or a terrorist treat. Who will reimburse you for your lost vacation?

9) A family member needs emergency medical treatment and needs to be evacuated. Who will help arrange and pay for it?

10) You are in a non-English speaking country and get sick. Who will help you find an English-speaking doctor?

That’s just a list of ten, I’m sure you can think of a few more. I hope you consider purchasing Travel Insurance before your next trip and enjoy your next vacation!

Travel Insurance Information Center is a web site maintained by Michael Contaro. It is designed to answer all your travel related questions. You can view the site at http://travelinsurance.travelplanshq.com

Siberia, Russia, Part 9 – Chita

Sunday, January 25th, 2009

After deciding to move to Siberia for a year to teach at the Chita State Technical University, I embarked on a travel odyssey unlike any other. In this entry, we pick up the last stage of the seven-day trip to get there.

Siberia As Seen From A Train

In preparing for my trip, I had actually done some preparation. As a common man, I know most of you female readers will find this hard to believe, but I swear it was so. Yep, I had read up on books, rented movies and so on. I was familiar with the tundra, the forest and the perma-frost of Siberia. And I was going to see it all during the three-day train ride across Siberia. Au Contraire!

Apparently, the untamed wilds of Siberia are a bit farther north than where the Trans-Siberian Railway runs. During our train ride, we saw no forests, no mountains and pretty much nothing. It was like taking a really slow train ride across Kansas. There just wasn’t much of anything to see. I wish I could tell you differently.

End of the Road

As I went to sleep on the evening of the sixth day of the trip, I was developing a firm conviction that I would never see Chita. Instead, it was clear that I was in some type of bizarre reality television series based on travelers being driven slowly insane. Amazing Race? Give me a break. As with oh so many things, I was wrong.

The Seventh Day

Brooms scratch. Particularly when handled by the Russian woman in charge of our car. As I shot up out of my bunk, I realized she was talking loudly and pointing more than a bit. The train was slowing down, but I couldn’t see much out the window because we were in trees and there was too much sun. Upon awaking Grae with a few whacks and a laugh, I finally recognized her saying, “Chita”.

We had arrived. After three flights, one angry customs official, a few embarrassing moments, way too many crackers and seven total days of travel, we had indeed arrived. At 5:30 in the morning.

Jumping out of bed, we each stuffed our belongings into our bags. Staggered out into the hall. Realized we both badly needed showers.

And stepped off the train into Chita. Siberia. Russia.

Rick Chapo is with www.nomadjournals.com – makers of travel journals. Writing journals are the perfect travel accessories. Visit www.nomadjournaltrips.com to read more travel articles and travelogues.

Prehistoric Achaeology of Japan

Friday, January 23rd, 2009

Japan, today, consists of four main islands Hokkaido, Honshu, Kyushu and Shikoku. There are minor island chains, which include Okinawa (also called Ryuku Islands) in the south, the Kuriles north of Hokkaido and the Izu Islands, which extend outwards into the Pacific Ocean.

The archipelago which extends from latitude 45 degrees north to latitude 24 degrees north has a variety of climates and environmental zones. A cool northerly climate characterizes Hokkaido whereas the eastern half of Honshu has a temperate climate and deciduous forests. Also characterized by a temperate climate is western Honshu and Shikoku but the forests in these regions are broadleaf evergreens (palms) and deciduous trees. Kyushu and Okinawa enjoy a sub-tropical climate and the forests are of broadleaf evergreens and oceanic vegetation.

Japan sees an abundance of rain especially in the summer months. Anywhere between 1000 millimeters to 3000 millimeters of rain falls in Japan depending on the location.

Japanese archaeologists (like archaeologists elsewhere) have divided the prehistory of the archipelago into a variety of differing periods. These can be compared with the Neolithic, Bronze Age and Iron Age seen in the rest of the old world. The Japanese have given each period its own name that reflects its own unique Japanese character.

The dates about to be given are approximate dates and different scholars have different criteria for when a particular age ended and a new one began. The Palaeolithic period is 50,000BC-13, 000BC (Use of micro-blade stone tools was characteristic of this period), The Jomon period 13,000BC-300BC (the characteristics of this age were pottery production and a hunting and gathering lifestyle), the Yayoi period 300BC-AD300 (characterized by rice cultivation and new types of pottery) and the Kofun AD300-AD650 (characterized by the construction of large burial mounds for elites).

Archaeology is still done on remains post-dating the Kofun period but it is in the realms of historic archaeology. The unique features of the prehistoric archaeology of Japan are the fairly late adoption of domesticated plants and animals and the absence of a formal Bronze or Iron Age. There is evidence that the Jomon people cultivated some plants but dependence on cultivated plants did not begin until the Yayoi period. This period also sees the use of bronze and iron.

As far as the cultural sequence stands for Hokkaido it is slightly different from the rest of Japan. For Hokkaido the use of pottery began later and agriculture does not begin until the Satsumon period.

Again the dates about to be presented for the cultural sequence for Hokkaido are approximate. The Jomon period 8000BC-300BC (the characteristics of this age being the use of cord marked pottery and a hunting and gathering lifestyle), The Epi-Jomon period 300BC- 3rd/7th century AD (characterized by the continuation of a hunting gathering lifestyle and a pottery tradition akin to the final Jomon pottery styles), the Satsumon/Okhotsk age 3rd/7th century AD-13th century AD (characterized by the use of iron and bronze and also some plant cultivation) and lastly the Ainu period 13th century AD-Present ( this has a mixed economy based on hunting and gathering, sea mammal hunting and plant cultivation).

It should be taken note that the Ainu are still resident in Hokkaido and the cultural groups preceding them are known only through archaeological record.

Michael Russell

Your Independent guide to Japan

Michael Russell - EzineArticles Expert Author

10 best activities Hawaii has to offer

Friday, January 23rd, 2009

You can read a hundred of the “10 Best Activities Hawaii has to Offer” and find as many lists with differing information. This is not because the lists are wrong, it is simply because there are so many amazing activities to do in Hawaii that each list maker can only include their top 10 favorites, which is why there are so many differences. Here are 10 more of the best activities in Hawaii, but they are generalizations that appeal to the general population and tourists heading to the islands for vacation. So, the best thing to do is read this list and rank the activities you like most and call and make reservations before your vacation begins. Then, when you reach the islands you can look around, check out other activities, and either choose more on this list or some of your own. Remember, there are several islands that make up Hawaii and all of them have special activities. The goal is for you to have the most fun possible and enjoy your Hawaiian vacation.

Hawaii Activity #1 Hanauma Bay

Hanauma Bay, on the island of Oahu, boasts an amazing coral reef that is simply out of this world. There are many fish species that call Hanauma Bay and the coral reef their home, which makes for incredible snorkeling. In fact, so many people snorkel at Hanauma Bay that it often gets quite crowded. So, if you want to snorkel at Hanauma Bay you should get there early or find out which days are the slowest in order to enjoy this fabulous experience.

Hawaii Activity #2 Hawaii Volcanoes

The Volcanoes National Park on the main island of Hawaii is out of this world. When you visit this park you will encounter 330,000 acres preserved for hiking and the like, as well as Mona Lau volcano that is dormant and the active, lava flowing Kilauea volcano. You will be impressed to see the red, hot glow of lava oozing out of this volcano. Spend a few hours or even a few days in The Volcanoes National Park.

Hawaii Activity #3 Maui Drive

Take the road from the Kahului Airport all the way to Hana and you will pass over countless bridges, enjoy the beautiful landscape where you will see pineapples growing and proceed through the tropical rainforest where other amazing fruits grow in addition to eucalyptus trees. It takes several hours to make this short drive, but near the end you will be blessed with the vision of black sand beaches that are simply astonishing in their beauty. When you finally end up in Hana you can enjoy excursions to waterfalls as well as great hikes.

Hawaii Activity #4 Waimea Canyon

On the island of Kauai is the Waimea Canyon which is simply a breathtaking experience. The canyon is so large and colorful that Mark Twain dubbed it the “Grand Canyon of the Pacific.” You will love the adventure and scenery at Waimea Canyon so you must include this on your vacation “to do” list.

Hawaii Activity # 5 Waikiki Beach

If you are looking for a luxurious resort and a relaxing beach, then Waikiki Beach is the place for you. In fact, the majority of the resorts are located on Waikiki which was made popular in the 1800s by Hawaiian royalty who frequented the area for its beautiful beaches. This area is certainly not economical, but every type of luxury you can imagine is available to you.

Hawaii Activity #6 Kona

The Kona coast is also a great resort location and its beaches are fabulous for sun bathing and other beach activities, as well as fishing and even snorkeling. As a result, many people vacation at Kona because there are so many activities available in one place. There are also coffee plantations that produce the natural and organic Kona coffee so you could always take a tour to see how coffee is grown, processed, and ultimately packaged and sold. Whatever you decide to do, Kona has a lot of options.

Hawaii Activity # 7 Na’Pali Coast

The island of Kauai boasts the Na’Pali Coast which is one of nature’s wonders. The towering cliffs originate on the ocean’s floor and ascend from the water to create amazing gorges created by waterfalls streaming down over centuries and eroding the stone. You can hike to the Na’Pali coast, but this might take all day. There are other options like boat tours and helicopter rides that will also allow you to reach Na’Pali without so much effort if you are not in the best physical condition to walk 11 miles or don’t have that much time to spare.

Hawaii Activity #8 Iao Valley

This cloud covered valley on the island of Maui provides a historical lesson for tourists because this flourishing valley was the home to the agricultural god, Lono, and during feast week the Hawaiians all joined together in the Iao Valley to honor Lono. You will be amazed at the shape of the valley and the general feeling you have of history when you visit this amazing place on Maui.

Hawaii Activity #9 Go Whale Watching

Whale watching can be a spectacular experience so you should definitely include this in your itinerary. There are whale watching tours that can be booked from Hawaii, Kauai, Oahu, or Maui. You should book in advance, however, because these tours can get filled up quickly and don’t happen year round!

Hawaii Activity #10 Luau

When people think of Hawaii the first thing that comes to their mind is the luau. As a result, when you visit the islands you absolutely must attend a Polynesian luau to top off your vacation. You will enjoy the food, music, dance, and sites of the luau and it will be an experience that will stay with you long after your vacation ends and you return to your real life.

When you visit the islands you will not have enough time to do all the amazing activities waiting for you. However, you should pick the ones you find most interesting and save the rest for subsequent vacations. When you visit Hawaii, you are sure to be enchanted and engaged.

Convert Document To PDF

Wednesday, January 21st, 2009

Introduction

There are several ways to create a PDF from a Microsoft Word
document. PDF, or Portable Document Format, is used worldwide as
a standard in publishing documents on the Internet. This article
will briefly look at the origins and use of PDF and detail a
document conversion solution that anyone can use.

Background

PDF has become the de facto standard in sharing documents and
publishing on the Internet. For a complete look at the origins
of PDF, see history of PDF at
http://www.prepressure.com/pdf/history/history01.htm

Documents are created using a variety of applications. Some of
the most popular are Microsoft Word, PowerPoint, and Publisher,
plus many other kinds of applications. Sharing and publishing
those documents becomes difficult when not everyone uses the
same software.

Anyone can download and install the free version of Adobe
Acrobat Reader and view PDFs. However, the Acrobat Reader cannot
create a PDF. To create a PDF from your document you will need
additional software or you can use an online conversion service.

Options

1. Buy full verion of Adobe Acrobat.

2. Buy software from another vendor that needs to be installed.

3. Use an online conversion service.

Buying a new version of Adobe Acrobat will cost over $200. If
you have a licensed copy of Adobe Acrobat, you are set and ready
to convert.

Purchasing another vendor’s software is a bit of a guessing game
on what to buy and whom you are buying from. Most companies will
offer you a free trial version. Install it and try it out before
committing to buying the software. When using either Adobe
Acrobat or another conversion software product can be a good
option, if you can afford the initial cost. However, buying
software means you’re ethically limited to using it on only one
computer. You will also need to purchase upgrades as they become
available.

Online conversion services are another option. With most, you
simply upload your document to their site, it is converted and
returned to you, either by email or a link back to the site.
Some companies provide free conversions with limitations, which
can include document file size, number of pages, or restricted
ability to print or change your PDF. This option usually gives
you a quick and easy way to find out if the service will meet
your needs. The advantage to using an online service is that the
cost is lower and the service is accessible from anywhere you
have an Internet connection. You also avoid upgrade costs when
newer software becomes necessary.

Solutions

A closer look at one PDF conversion option reveals just how easy
the process really is. pdf4u is an online document conversion
service that can be found on the web at www.pdf4u.com.

This particular service offers two ways to convert a Word
document to PDF: submitting the document using their site or
installing their printer and using it for your conversions.
We’ll walk through both methods.

Converting Native Word Document

1. Go to www.pdf4u.com. Enter your email address. This
automatically becomes your user name and will be the address
used to return your PDF via attachment. If you have a Hotmail,
Google, or Yahoo email account, you’ll be able to use this
solution anywhere you can access the Internet.

2. Select the Word document to be converted to PDF by using the
browse button.

3. If you have a subscription you can change any of the
Document Settings. The only one that has any effect on the
quality of the PDF is the PDF Quality option. The PDF Quality
option defines the resolution of the PDF document. If you have a
lot of graphics you might need the prepress option.

4. Click on the Convert button.

You should be taken to a new page on the browser that tells you
if the document was submitted and accepted successfully. If
successful it will display the Document Settings your new PDF
will have when you receive it as an attachment via email.

pdf4u Printer

Installing the printer requires an extra step but once installed
is easy to use and you won’t need to start a browser session to
submit a document for conversion to PDF.

1. Go to the web site and click on the Printer Download
menu item. that is displayed on the left menu. Download the
pdf4u printer and install using the default options.

Open up your Word document to be converted and select the pdf4u
printer as your printer.

2. Review your document and print using the pdf4u printer.

3. Once printing is completed a Document Submission
Software
screen will appear. On this screen enter the email
address to send the converted PDF. Make any changes to the
document name as desired and click the Next button.

4. The next screen is for setting the Document Settings
and display resolution. Set the Document Settings to be
placed on the PDF and the PDF display resolution. For best
display results select the pre-press option for the
PDF Display Resolution field. Click the Next
button and your document will begin transferring to the pdf4u
web site.

5. When the document has completed uploading you will get a
File Transfer Completed screen to indicate the status of
your file transfer operation. If you do not have a subscription
to pdf4u the settings on the Document Settings screen
will be ignored and the maximum file size (as of this writing)
that can be uploaded is 45K.

6. Repeat steps 2 through 6 for each document to be converted
to PDF.

Whichever option you choose, document conversion to PDF should
be relatively painless. And since it appears as though PDF is
here to stay, everyone should make certain they have this
capability at their fingertips.

The Paradox of Website Design

Monday, January 19th, 2009

Sitting here on a very pleasant Sunday morning, sun coming in and window open, playing a mindless video game on my computer and daydreaming about paradox, like warm weather in February (rare in my part of the world) and wasting time with perhaps the most efficient tool ever invented.

Lev Manowich, a professor in visual arts at the University of California, San Diego, wrote an oft-cited book a few years ago called the Language of the New Media. In this book, he discusses the dynamics between the two dominant cultural forms represented in the new media, database and narrative: “As a cultural form, the database represents the world as a list of items, and refuses to order this list. In contrast, a narrative creates a cause-and-effect trajectory of seemingly unordered items (events). Therefore, database and narrative are natural enemies. Competing for the same territory of human culture, each claims an exclusive right to make meaning of the world.”

This dynamic tension between database and narrative is the paradox of Internet communications. The ability to store, organize and retrieve co-existing with the sum of all human utterances. On another scale, even when designing and writing for the simplest of websites, some reconciliation between the “natural enemies” must occur. A few examples are listed below:

1. Search Engines vs. Narrative – A recent (December 2005) article in Communication World by T.J. and Sandar Larkin points out that we use search engines, then hunt and click on web sites, to find “small pieces of data buried in big data sets.” During this process, our attention spans are short and our tolerance for reading narrative is low. This behavior would indicate that the Internet is database driven. But it is narrative that drives search engine algorithms and helps to determine the ranking of a site. So search engines are driven to find what users don’t want. Communicate information in a way that favors the user and the user may never find your site.

2. User Demographics vs. Language – Internet users tend to be among the best educated and rank among the highest income earners in our society. Over 90% of Canadians with a post secondary education are using the Internet vs. less than 40% of people with less than a high school education (Statistics Canada, Household Internet Use Survey 2003). There should be the potential for your website to communicate at a higher level of comprehension than other media. But studies show that site navigation steals mental resources away from comprehension. This limits the potential of narrative as an integral part of the site and relegates narrative to attachments.

3. Random Creativity vs. Social Conformity – Web sites are a dynamic media that could be, and perhaps should be, changed often, experimented with and used creatively. But researchers, like Fogg at Stanford, have found that people make very quick judgments of a site’s credibility based on its superficial appearance. So even though there is an expectation of random access to information, there is also an expectation of linearity, a narrative construct that will guide the user. This expectation often forces designers to conform to widely accepted standards and limits creativity. Often very boring templates have a better initial reception than attempts at creativity.

4. User Behavior vs. Branding – A Brand is a symbol of a company’s narrative, ideally instilling associations with favorable metaphors. Ebay is arguably one of the most successful brands to emerge since the Internet came into being. The name has become part of the lexicon of everyday speech, a traditional benchmark of brand success. Yet, last month, January 2006, over 14 million searches for Ebay were made in Overture alone. Grant it, they were using the brand in the searches, but given that they knew the name, one has to wonder why they searched at all. The paradigm of the Internet as a searchable database is perhaps changing the nature of a brand, an archetype of corporate narrative.

Communicators – wordsmiths, artists, designers, photographers, etc. – tend to have a strong bias towards narrative. Communicators are storytellers, who believe there should be a beginning, middle and an end. Speaking for myself, I have had a difficult time wrapping my mind around how to use websites as more than online brochures or catalogues, in other words, as repositories for narrative. Trying to think through the possibilities of blending database functions with the narrative, trying to ease the tension, has helped me scratch the surface of some exciting applications that I have applied in my teaching, my volunteer work, my marketing and my work with clients.

One practical way that I have found to reconcile the opposing forces, is to learn user friendly web sites for the functional database applications, feedback forms, shopping carts, photo albums, calendars, newsletters, polls, and so on. These are the things that make sites dynamic and yet are boring to implement. Getting them done as easily as possible, frees up time and energy for the narrative, the story telling.

When you are learning to swim, at some point you have to jump in the water. Once you overcome the surface tension, navigation is relatively easy. I hope pointing out some of the tensions that arise from the dynamics of the Internet, creates some new perspectives on this powerful form of communication that in many ways is still a grand experiment.

Ron Strand is a member of the faculty of the Centre for Communication Studies at Mount Royal College and President of Strateo Consulting Inc., a marketing and communications consulting firm. His firm is a participant in http://www.freesiteoffer.com