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One of the most prolific writers in the field of search engine optimization, Michael Martinez has pioneered and championed many of the fundamental principles of SEO theory, the embryionic science of studying Web systems and the search indexes that people use to find content in those systems. SEO theory has proven to be a fascinating subject that draws upon mathematics, social science, psychology, and artificial intelligence (to name just a few scientific fields) to provide insight into how people and Web search work together to produce desired search results millions of times every day.

The foundation of SEO theory is the Theory of Search Engine Optimization, which (according to Martinez) says that “any member of the Searchable Web Ecosystem can use or apply algorithms to influence the predictable content and quality of search engine results according to the chosen criteria of the optimizer” (Cf. SEO Theory blog, “The Theory of Search Engine Optimization”). From this principle follows everything else that can said (in a scientific way) about search engine optimization, including the Theorem of Search Engine Optimization, which says that “as optimization increases within a query space, the natural randomness of search results relevance diminishes” (Ibid., “The Economics of Managing Relevance”).

Search engine optimization theory explains why certain practices within the Web marketing community have detrimental effects on Web sites and Web marketing. In essence, SEO theory holds that the more popular an idea becomes, the more people who adopt it, the less benefit that anyone obtains from implementing the idea. The reason is simple: popularity levels the playing field. If everyone is optimizing for search the same way, then their efforts will have the same effect as if none of them are optimizing for search.

This is why it is so important for search optimizers to pursue diversity in resources and techniques. Although most techniques and resources are well known, no one can use them all. By choosing to NOT do what most other people seem to be doing, a search optimizer improves his chances of success. This philosophy flies in the face of what most people in the SEO industry tell their audiences: that it is best to follow in the footsteps of their competitors and do what their competitors do.

It is precisely the contrarian style and presentation of SEO theory that has won Martinez and the SEO Theory blog many admirers and advocates. By using the principles expounded on the SEO Theory blog many people have improved their search optimization performance without having to overinvest their time and money in resources that most of the SEO community is devaluing.

One of the most efficient and economical ways to market online is by search engine optimisation Melbourne. It is a fact that there is a lot to learn about search engine optimsiation and that you have to be an expert on this area to be able to gain effective and quick results. Although a hectic job, search engine optimisation benefits are considered to be lasting. There are 2 main techniques in search optimisation that you can base your strategies on:
• Techniques to produce a design that search engines can crawl
• Avoiding barriers that will hinder a search engine from accessing your site

You also need to consider which web hosting site will be good for the web site of your online business. There are a number of domain web sites available at reasonable rates and you have the freedom to choose any of them. Just be sure that the web hosting plan you have chosen will be easy to manipulate so you can design the web site in such a way that it will make its way to the top with your SEO operations.

With the perfect SEO tools, the best search engine optimiser or company to optimise your website and the budget to back up the demands of a growing online business, success is at hand for sure.